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GEO and AEO are website optimization aimed at getting into direct responses of ChatGPT, Perplexity, and Gemini. It focuses on facts, clear answers, Schema markup, access for AI bots, and external mentions. The method brings high-intent traffic to service and comparison pages. The cost of an audit starts from 200 euros, and monthly packages start from 500 euros.
Short answer: GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the work on your site, content, and external mentions with one goal: to make the model name your brand when a client asks it for advice. Why your business needs this is easiest to explain like this. When someone asks ChatGPT or Perplexity which company to choose, they do not get ten links to pick from, but a single short, ready recommendation. If your brand is not in it, the client goes to the one the AI named, and often never even reaches your site.
AI traffic is still small, but it is special. According to a report by Previsible that analyzed almost 2 million sessions from AI engines, the AI mostly sends people to pages with intent already formed: service, comparison, and pricing pages get 4-9 times more AI traffic than the site average.
“In 2026, search has changed for good. People no longer open dozens of sites themselves: they ask an assistant a question and expect a ready solution. Classic SEO is no longer enough here. The new battle of brands for attention and trust takes place in the answers of ChatGPT, Perplexity, and Gemini.”
Viktor Haivoronskyi, founder of F-47
Short answer: GEO rests on the foundation of SEO, but its goal is different, so its methods are too. The approach itself was formalized by researchers in the paper GEO: Generative Engine Optimization: they showed that old SEO tricks like keyword stuffing barely work in AI answers, while sound optimization can lift visibility in AI results by up to 40%. The main differences are easy to put in a table.
| Parameter | Classic SEO | GEO/AEO |
| Goal | A position in a list of links | A mention inside a finished answer |
| Unit of work | Page and keywords | Entity, facts, wording |
| What the algorithm values | Links and relevance | Clarity, evidence, external confirmation |
| Outcome | A click and traffic to the site | Getting into the AI recommendation |
So GEO does not replace SEO, it adds a new layer on top: user prompts, citations, and brand recognition as an entity.
Start with a measurement. Ask ChatGPT, Perplexity, and Gemini the questions your client would ask, for example “which company should I choose in my niche,” and record your starting point: do they mention you at all, do they describe you correctly, and who do they name instead of you. Without this measurement, it is unclear what exactly to improve.
Build a map of the questions a client actually asks AI before buying: comparisons, “which company to choose,” “alternatives to X,” “best service for Y.” This map shows what answers to optimize for and which pages to create first.
Run the query map through several systems and write down who the AI names instead of you and what it cites. Pay attention to three things: who gets into the answer, in what formats their content is presented, and where they are mentioned.
Check whether your site is closed to AI bots. A common problem: access is blocked in robots.txt, key content loads only via scripts, and pages open too slowly. Open the necessary bots and simplify access to your content.
Give a direct answer in the first lines of the page, and leave the details below. Dejan.ai puts it this way: content that is convenient for humans is convenient for AI. Add clear definitions, short paragraphs, FAQs, tables, and comparisons so the model can easily pull a ready fragment from the text.
Describe your business in the language of machines. Implement structured Schema.org markup (Organization, Product, FAQPage, Article) and link your brand to entities: who you are, what you offer, who you work for, and how you differ. This way the AI understands and cites your company more accurately.
AI more readily recommends those whose competence is visible and verifiable. Add case studies with concrete numbers, authors with names and credentials, reviews, and links to your results. Statistics and precise data in the text work especially well: models value them as a sign of credibility.
AI trusts more what is confirmed outside your own site. Earn mentions in industry directories, rankings, “best of” lists, and partner materials: getting into third-party lists noticeably raises your chance of appearing in an answer.
If clients search for a service in a specific city, optimize for local phrasings: “service in Kyiv,” city and region in content and markup, local directories and reviews. This way the brand gets into answers to geo-dependent questions.
AI visibility changes constantly, so measure it regularly. Track three metrics: the share of answers with your brand, the share of mentions relative to competitors, and the sources the AI cites. Compare the dynamics across several systems at once.
Short answer: ordering turnkey promotion makes sense when the work needs to be systematic and regular, and there is no one in-house to do it. Clear signals that it is time:
Our budget guide is as follows: an audit of €200-500, then packages from €500-700 up to €900-1500 per month, depending on the number of platforms, the volume of content, and the depth of external PR.
Short answer: look for a team for which AI visibility is the core focus, not a trendy add-on to SEO, and one that honestly explains that a place in an answer cannot be guaranteed. AI results are probabilistic, so a promise of a “guaranteed number one in ChatGPT” immediately reveals an amateur. What to check:
☐ AI visibility is the agency’s core specialization.
☐ There is a transparent metrics system and regular reports with dynamics.
☐ The work runs on all fronts: content, data, technical side, external mentions.
☐ They show real case studies, not promises of placements.
☐ They explain limitations and risks, not just the benefits.
Short answer: go through the ten steps in order. A short version you can print:
Do not guess whether AI sees you, check. Request a free AI visibility audit: we will run your niche’s queries through ChatGPT, Perplexity, and Gemini and show where you stand now, who gets recommended instead of you, and which of the ten steps will bring results fastest.
Local SEO puts your site on maps and in Google’s local results. GEO adds another layer: getting the AI to name you in an answer about a company in your city. These are different channels, and they work together.
Yes, it is one of the best-fit cases. SaaS has a long selection cycle, the client compares products and often starts with a question to AI, so presence in answers directly affects the pipeline.
No. Some queries move to AI, but classic search remains. GEO works with the same pages and strengthens both sides rather than replacing one with the other.
Start with an AI visibility audit (€200-500) to understand your starting point. Then, if needed, package work from €500-700 up to €900-1500 per month.
We will check the technical readiness of your code and page structure to attract super-converting GEO traffic.
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